Kate Curtis Creative is brand strategy and creative direction for companies that want their taste to translate — across markets, languages, and every place a customer meets them. I'm a creative strategist who bridges art and business to scale a global brand's impact, built for founders who already have something distinct and need it to land everywhere it should.

Twenty Years, Two Disciplines

I didn't come up through an agency. I sold my first product at eleven — my mom's needlepoint designs, at trade shows — and I've been translating art into revenue ever since.

The corporate half of my career was medical sales leadership — a founding team member at a nuclear pharmacy startup, then West Coast Director of Sales at CareFusion / Becton Dickinson. I learned how revenue actually gets made, defended, and grown. The next thirteen years I lived and worked internationally across Bali, Costa Rica, Hawaii, and Chile building brands for hospitality, surf, and lifestyle companies from the inside.

Most creatives have never carried a number. Most strategists have never art-directed a shoot at 6am. I've done both — and that combination is the entire premise of this work.

What I Help You With

• Brand strategy — Positioning, voice, and the story that makes you the obvious choice instead of one of the options. We get clear on who you are before we make anything pretty.

• Creative direction — The look, tone, and feel of everything a customer touches, from your site to your packaging to the way a space makes people feel. Cohesion is the product.

• Creative strategy — The connective layer between what you make and how the market actually receives it. This is where taste becomes a plan with outcomes attached.

• Bridging the creative and commercial sides — The translation most brands are missing: turning a strong aesthetic into measurable growth, and turning business goals into work people actually want to look at.

Who I Work With

Founder-led brands in hospitality, wellness, activewear, and global lifestyle — the companies with a real point of view and international ambition. If you're a restaurant group, a surf or skincare label, a wellness practice, or a lifestyle brand ready to be understood in more than one market, this is brand consulting built for you. I work best with people who have taste and traction, and who are done blending in.

I’d love to help you grow!